Senior Vice President at Rudder Sports Management, driving international partnerships, sports development, investment relationships and youth empowerment initiatives.
Yordanos Fesshaye is a distinguished business development executive, international consultant, entrepreneur and sports development leader with extensive experience building strategic partnerships across Africa and international markets. Her career spans international economic relations, business development, sports, and global beauty and lifestyle brands.
Fesshaye is actively engaged in advancing investment, trade and strategic economic partnerships across emerging African markets. She serves as Executive Director of Africa Global Solutions, an organization focused on building public-private partnerships between international entities and African governments.
She also played a key leadership role in organizing and promoting the P3 United States-Africa Summit in Washington, D.C., bringing together stakeholders around technology adoption, blockchain, digital transformation, investment and economic development across African markets.
As Senior Vice President of Rudder Sports Management Inc., Fesshaye supports the company's strategic growth, international partnerships, sports development initiatives, and engagement with governments, institutions, corporations and international stakeholders.
Her work in sports focuses on using sports as a platform for youth development, international exchange, investment, talent development, sports diplomacy and economic opportunity. Her extensive international network positions her to help create partnerships that connect sports organizations, governments, businesses and development institutions.
She has also served as a global ambassador for business development at Tidi Sports Management International, leveraging her international network to facilitate commercial relationships and multi-sector opportunities.
Alongside her business and international development career, Fesshaye has established a strong presence in the global fashion and beauty industry. In 2012, she launched SHENEN Skincare, her proprietary skincare brand, and travelled internationally to develop and promote the business.
She has more than a decade of experience as a professional makeup artist and luxury skincare consultant, including work as an artist and spokesperson for Chanel and leadership roles supporting operations at major transportation hubs through the Metropolitan Washington Airports Authority.
Through her diverse experience in business, international relations, sports, entrepreneurship and strategic partnerships, Yordanos Fesshaye brings a global perspective to Rudder Sports Management. As Senior Vice President, she is committed to expanding the organization's international partnerships and using sports as a vehicle for youth empowerment, economic development, international collaboration and lasting social impact.
Experience
International business development, public-private partnerships, African market investment relations, sports diplomacy, youth development, entrepreneurship, beauty and lifestyle brand leadership.
Responsibilities
- Lead international business development and strategic partnerships
- Support sports development initiatives and stakeholder engagement
- Build relationships with governments, institutions, corporations and international partners
- Advance youth development, sports diplomacy and economic opportunity through sport
- Strengthen Rudder Sports Management's global visibility and partnership pipeline